Kylie Jenner is well-known for her beauty line, but this time, she is about to leave a unique mark in the toy industry. The Keeping Up With the Kardashians star has collaborated with the popular doll brand Bratz, becoming a tiny collectible figurine herself. The mini Bratz doll is designed to echo Jenner’s fashion sense and includes recreations of some of her most memorable wardrobe choices.
Kylie Kristen Jenner is an American model, entrepreneur, and television personality. She initiated her professional journey at the age of ten by starring alongside her family in the E! reality series “Keeping Up with the Kardashians” (2007-2021). She’s also the founder and owner of the cosmetics company Kylie Cosmetics.
Launch of the Series 1 Mini Jenner Lookalikes
The doll collection, which debuted on August 1st, presents miniature versions of Jenner in some of her well-known Met Gala attires. The launch indicates the potential for future releases, fulfilling Jenner’s long-time dream of being turned into a Bratz doll. “I’ve been a Bratz fan since I was a kid, and I’ve always wanted to have my own Bratz doll,” Jenner said. “I’ve enjoyed every step of creating these dolls with the Bratz team over the past year.”
A Pivotal Moment for Bratz
For the Bratz brand, this partnership holds significant value. The collaboration marks an important point in Bratz’s history, as it is their first venture with a celebrity. “Joining forces with Kylie Jenner is a monumental moment in Bratz history,” stated Bratz creative director Jasmin Larian. “Kylie truly exemplifies the values that Bratz has upheld for the past 22 years – from being innovative and defiant to energetic and expressive. This collaboration will not only reach Kylie’s millions of fans but also the audience who grew up with Bratz and are eager to experience the Y2K Bratz lifestyle today. We are thrilled to welcome Kylie into the Bratz family.”
The Collection: Six Minis Depicting Memorable Moments
The collaboration features six mini dolls, each encapsulating significant moments in Jenner’s life. The collectibles come in two different package designs, each containing a Mini Jenner Bratz and an accessory. You can find these coveted Jenner minis on various online platforms like Amazon, Walmart, and Target.
Collectibles Details: Outfits and Accessories
Every collectible comes in an intriguing blind packaging, a foil-wrapped variation on the classic Bratz trapezoid. The collection features iconic dresses like the lavender ostrich feather dress from the 2019 Met Gala and her 2022 bridal Met Gala gown. The accessories are equally exciting and include Jenner’s cruiser with her signature, Norman, one of Kylie’s Italian greyhounds, and more. This collaboration between Kylie Jenner and Bratz offers fans a unique way to celebrate and connect with their favorite reality star.
Unwrapping a New Trend in Celebrity Brand Collaborations
The partnership between Kylie Jenner and Bratz signifies a broader trend in the world of celebrity endorsements, moving beyond traditional industries to explore new avenues like toy merchandise. The move offers fans an immersive experience, blurring the line between the celebrity’s on-screen persona and their physical merchandise. This new trend is redefining the way fans engage with their favorite celebrities, and it will be interesting to see how it evolves in the future.
